Consistent and accurate product data is the backbone of a successful e-commerce strategy. The more comprehensive the information provided, the better the customer can obtain information in advance — the probability of buying increases. In addition, well-maintained data has a major impact on the findability of products when searching the web.
It's easier said than done. Many companies are struggling with inconsistent product data that is spread across multiple systems and is maintained manually. The following applies: The larger the product portfolio, the higher the cost of data maintenance and the greater the number of potential sources of error.
A PIM system can help here!
In a PIM (Product Information Management) system, all product data is managed centrally. This means that all information such as descriptions, prices, images and technical specifications is maintained in one place and distributed to various channels from there. In the case of a PIM webshop integration, this allows all relevant data to be automatically transferred from the PIM system to the webshop and synchronized in real time. This results in numerous advantages:
Benefits of PIM webshop integration
1. Higher data quality
Central data management in a PIM system reduces the likelihood of manual input errors that would otherwise result from complex data maintenance in various systems. The PIM system acts as a single source of truth and ensures that customers always have up-to-date, complete and consistent information in the webshop.
2. More efficient data management
Automatic synchronization between PIM system and webshop significantly reduces the manual effort required to maintain data. Changes are made at a central location in the PIM system and synchronized directly with all connected channels. Employees can focus on value-adding activities instead of spending time manually entering and updating data.
3. Shorter time-to-market
Efficient data management in a PIM system makes it possible to integrate new products into the webshop more quickly. This speeds up market launch and gives companies a significant advantage over the competition.
4. Easy internationalization
With a PIM system, product data can be efficiently translated and managed into multiple languages. As part of integration with a webshop, the product data is automatically output in the correct language. Product ranges can also be adapted to specific countries in this way.
5. Optimized customer experience
An important advantage of integrating a PIM system and webshop is the improvement of the customer experience. Comprehensive and consistent product information in the webshop enables customers to make a well-founded purchase decision. This reduces the return rate and increases customer satisfaction.
In addition, personalized product descriptions as well as cross-selling and upselling options can be managed in the PIM system and placed specifically in the webshop. This enables a more efficient customer approach, which in turn has a positive effect on the conversion rate.
6. Scalability
A PIM system is designed to manage large amounts of product data. While manual data maintenance is becoming more and more complex as the product portfolio grows, PIM systems offer comprehensive support for managing large amounts of data, for example through filter and sorting functions, automatic translations or the simple creation of product variants. Integration with the webshop makes it possible to add new products quickly and efficiently without sacrificing data quality.
7. Compliance & governance
A PIM system helps companies comply with legal and industry-specific standards. All product information is managed centrally and can be traced at any time. Predefined fields and approval workflows ensure that products are only published in the webshop when all necessary information has been entered in the PIM system. Statutory warnings and labels can also be linked directly to products in the PIM system and displayed in the webshop.
8. Improved SEO performance
Consistent and complete product information improves the SEO performance of the web shop. Search engines prefer structured and detailed data provided by a PIM system. SEO titles, descriptions and keywords can be stored directly in the PIM system. This increases the visibility of the web shop and thus increases the potential for new customers.
PIM integration with Shopware, Shopify, Magento & Co.
Most PIM systems have standardized interfaces to the most common shop systems such as Shopware, Shopify, Magento, Vendure, etc. However, a future-proof and flexible PIM system should have a powerful and flexible API gateway. This not only enables the connection of third-party systems, but also internal systems such as ERP and CRM. By caching the specific data from these systems, the API gateway acts as middleware that relieves and accelerates the overall systems.Vendure usw. Ein zukunftssicheres und flexibles PIM-System sollte jedoch über ein leistungsstarkes und flexibles API-Gateway verfügen. Dieses ermöglicht nicht nur die Anbindung von Drittsystemen, sondern auch von internen Systemen wie ERP und CRM. Durch das Caching der spezifischen Daten dieser Systeme fungiert das API-Gateway als Middleware, die die Gesamtsysteme entlastet und beschleunigt.
VeloPIM offers a flexible REST API-based infrastructure that is easy to integrate into any process and system landscape. Using the existing API gateway, various import/export and sync options can be developed according to your requirements. Get in touch with the VeloPIM team now and find out more.
